Today, March 11th, PepperDigital hosted a PRNews Webinar on
digital communications called “Building and Managing Your Company’s Reputation
Online”. Steve Cody, of Repman blog
and managing partner and co-founder of Peppercom, Sam Ford of MIT's Convergence
Culture Consortium and Paula Berg of Southwest
Airlines all lead a discussion on how/why blogs, podcasts, videos, etc. are
important and effective communications tools.
We all know
that Web 2.0 has taken the enterprise marketplace by storm, but, as corporate America races to keep up with the changing digital landscape, some have crossed the
victory line, while others have never left the gate. The Webinar
focused on the dangers and pitfalls of not following the rules, and the market
opportunity available to those companies who understand the need for
transparency and can leverage the spirit of Web 2.0 to achieve marketing goals.
Steve Cody concluded the Webinar with some smart thinking,
here it is:
Years ago businesses felt the pain of rapidly changing
technology. They have adapted to this thanks to best practices and IT teams
that more actively support the needs of the business. The new challenge digital
media presents can be solved in a similar way:
- Surround yourself with experts who have a deep understanding
of marketing, yet have hands-on experience with technology
- Form best practices and work with your experts to keep them
up to date
- Learn from the mistakes – and capitalize on the success – of
others in the space
Let me know if you joined the Webinar and what you thought.
~ Joe and PepperDigital
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